When you shop for silver jewellery online, how do you know it's real? This is the most common worry for Indian buyers. At ZIXY, we are proud to be a BIS-Registered Jeweller — and in this blog, we explain exactly what that means for you.
"When we founded ZIXY in Surat — the heart of India's silver and diamond industry — our very first step was not designing jewellery. It was getting BIS registered. Because before we sold a single piece, we wanted every customer to trust us completely."
What is BIS?
BIS stands for Bureau of Indian Standards — it is India's national standards body, established by the Government of India. BIS sets quality and safety standards for hundreds of products, including precious metals like silver and gold.
What Does BIS-Registered Jeweller Mean?
A BIS-Registered Jeweller is a jewellery brand or store that has been officially registered and approved by the Bureau of Indian Standards. This is not something anyone can simply claim — it requires a formal application, verification of your products, and approval from the government body.
Why is BIS Registration Important for You?
When you buy from a BIS-Registered Jeweller like ZIXY, you get the following guarantees:
"Every ZIXY piece also comes with a Lifetime Plating Warranty — so your jewellery stays bright forever."
• Your silver is tested and verified to meet the 925 purity standard
• The jeweller is legally accountable for the quality of their products
• You are protected as a consumer under Indian law
• You can verify the hallmark using the BIS Care app on your phone
How to Verify ZIXY's BIS Registration?
Every ZIXY product comes with a BIS hallmark stamp. You can download the official BIS Care App from Google Play or App Store and scan the HUID code on your jewellery to verify its authenticity instantly. This is the government's way of protecting you.
BIS vs Non-BIS Jewellers — What's the Difference?
Many online jewellery sellers claim to sell 925 silver but are NOT registered with BIS. Without registration, there is no accountability, no verification, and no legal protection for you. At ZIXY, we chose to go through the complete BIS registration process because we believe you deserve guaranteed purity — not just a promise.
Conclusion
Choosing a BIS-Registered Jeweller like ZIXY is not just a smart decision — it is the safest decision. Your money, your trust, and your jewellery deserve nothing less than government-certified quality. Shop ZIXY with confidence. And if you're ever not satisfied, our 5 Days Return policy ensures zero risk.